Rico of Relentless Records: Building a Chicago Powerhouse

Rico, the founder of Chicago-based music label Relentless Records, is leading a movement that is rapidly gaining traction. With 17 dedicated members as part of his brand, Rico is focused on turning Chicago into a powerhouse for signing artists, all while using his personal story as a foundation for the label's growth. Hailing from Chicago, Rico's journey began after he came home from prison. During a three-year period, he learned the ropes of music engineering, landing an internship at Jungle Lords Studio under Jack Russell. He then worked at 1913 Studios with Ocho Mexico and Wally for Urban Grind TV, one of Chicago's major platforms. Teaming up with Ocho, Rico brought together a team of like-minded individuals and solidified Relentless Records as a label to be reckoned with. The label name was coined by Cnote, and the team has been committed to it ever since. The movement at Relentless Records is all about unity. "Every last one of us knows someone who's involved, so instead of going against each other, everyone came to the table to win," Rico explains. Their goal is to make Chicago a powerful hub for music, a place where artists can sign and thrive. Founded in 2020, the movement is grounded in Rico's passion for music. "I love music; it’s so natural to me. I had to make this my career," he shares. Relentless Records uses all major platforms through Roc Nation Distribution to promote their movement. So far, they’ve traveled to Wisconsin, Ohio, Alabama, Florida, and Tennessee, spreading their influence and music. Rico proudly mentions their partnership with Roc Nation, highlighting the label's commitment to growing and expanding. The mission of Relentless Records is clear: to become the label of choice for artists wanting to sign in Chicago. "We accept all breadwinners," Rico says, indicating their openness to new partners and talent who are willing to work hard and put in the effort needed for success. Looking ahead to the remainder of 2024, Rico promises growth, expansion, and the release of great music and content. The team plans to travel to Florida, Alabama, New York, Tennessee, California, and Atlanta to bring more awareness to their movement. "Greatness— we don’t have time to be coming short," Rico affirms, emphasizing their commitment to excellence. Rico believes this is the last chance for everyone at Relentless Records to make their mark. "The amount of work we’re putting in can’t be outmatched. If you’re ready to work and willing to put that work in, come tap in with us," he concludes, inviting others to join their journey and be a part of Chicago's next big music powerhouse. www.instagram.com/relentlessrecords_llc